Product Analysis photographs

A collection of 10 different product types, two examples of each photographed in and without packaging. The items in these directories were bought from Wilkinsons and PC World, United Kingdom, around September 2004.

Prices in Pounds Sterling

Torches:
Ever Ready £3.99
Unbranded torch £0.65

Razors:
Wilko’s razors £0.22
Bic Razors £1.39

Light Bulbs:
Low Energy Bulb £2.89 (on offer reduced from £3.99 usually)
40 watt Wilko’s bulb £0.25 (on offer, reduced from 39p usually)

Kitchen Timers:
Digital Wilko’s timer £2.49
Coffee pot timer £1.99

Can Openers:
Plastic with card backing £0.99
Metal with label £0.49 (on offer reduced from 79p usually)

Toothbrushes:
Wilkos twin pack £0.59
Fancy green white £2.49

Screwdrivers:
Wilkos mains tester £1.09
Draper tester £3.99

Headphones:
Unpackaged grey pair £1.25 (originally came with an identical adaptor to the other pair)
Packaged black pair £4.99

Mice:
Mercury optical mouse £7.99
Fast Mouse £1.99

Wall Plugs:
Wilko’s brand £0.69
Yellow Plasplugs brand £3.99

All items were chosen to represent a cheap basic product and a more expensive one with added features.